We really enjoyed seeing the efforts everyone has gone to over Transplant Week to raise awareness about the importance of organ donation – whether it was by holding events, through sporting endeavours or simply by wearing your iLIVEiGIVE t-shirt – you have all made a difference and will certainly have encouraged people to sign up to the donor register. We’d like to say a huge well done to Steve Gazzard for his efforts in encouraging 120 more people to sign up during the week – a fantastic effort that will save so many more lives.
With Transplant Week over we started to look forward to our next project. Working with the very talented graphic designer Andrew Nadolski and the amazing people over at Gregory Distribution we were given the opportunity to really get the message out there. Andrew came up with some fantastic artwork to promote the importance of organ donation and the guys over at Gregory’s gave us the means by allowing us to use one of their lorry’s to display it – what an innovative way to engage people’s attention!
The artwork features Lottie, the youngest person ever to survive a liver transplant at just five weeks old with as well as a little message from her (her dad!). Now a happy, healthy two year old, her smiling face is out there for everyone to see – it was so exciting to watch as she saw herself for the first time on the back of the lorry! Everyone was so impressed and we’d like to say a big thank you again to everyone that made this happen – can you think of anything better to look at when you’re stuck in a traffic jam?
This not only means we are able to reach a wider audience with our campaign but also allows Lottie’s story to be shared throughout the country. We hope that in the future we are able to commandeer more of Gregory’s lorries and use them to share other people’s stories – imagine a whole fleet of lorries with different people on the back of them! What made this even more exciting was the fact that the local news covered the big unveiling and so people throughout the West Country got to share this wonderful moment – see the full news story.
Let us know if you see Lottie’s Lorry it driving around!